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Why lie?

"We’ve decided to hire someone with totally different skills than yours…" and then they hire someone just like you, but more expensive and not as good. "We’re not going to buy a car this month, my husband wants to wait…"…

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7 Writing and Marketing Links You Can Use

This week on The Lede: Twitter’s Editorial Director on the art of blogging The future of books in 3 words What makes someone leave a website Why are we so afraid of creativity? 92 ways to get press coverage If you want more useful links than the seven we highlight here every week, follow @copyblogger [...]

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Do You Have Too Many Goals? Here’s How to Prioritize Them

How many goals are you chasing right now?There’s a good chance that you’ve got too many. It’s a classic productivity mistake – and an understandable one. We all want to achieve the best we’re capable of, and experts advise us to set challenging, even…

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Signs of weak analysis and advice

If information is power, then information is more equal than others. It can be difficult to separate the strong from the weak, particularly in todays modern media world where everyone is an expert and every media outlook is looking for a talking head. What follows are some examples of concepts, responses and way of thinking [...]

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Whether You Call it Blogging or Not, Online Content Still Rules

What if most of the business world stopped blogging tomorrow? Would you stop as well? No, if that happened, you’d find yourself sitting on the opportunity of a lifetime. Social networking sites would explode with likes and retweets and pins and +1s of your original content all day long. This is why the annual “blogging [...]

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Falling in Love for the First Time

I almost killed both my kids yesterday by accident. Then, later, I had no money to pay for a meal we had already eaten. On [...]

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The Road To Somewhere… on Lyved.com

Check out my guest post on Lyved.com

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In search of a timid trapeze artist

Good luck with that, there aren’t any. If you hesitate when leaping from rope to another, you’re not going to last very long. And this is at the heart of what makes innovation work in organizations, why industries die, and…

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How to Instantly Transform Your Landing Page Images from Good to Great

Let’s say you place a photo of a client on your landing page. Just the photo. No client name. No title, or business name. No clue as to what industry that client is in, or where they come from. Now, photos are a great addition to landing pages. Photos of happy clients help to build [...]

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Yoga has Shamed Me

“Ok,” I said, “I’ll take 50 of these.” It was about $1 for the 50. On the back of the pills it clearly stated “FOR [...]

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Honest Customer Experience and a Very High Quality End Product!

“They were extremely professional and a pleasure to work with. The communication was top notch despite the time difference and they always took on board my visions. I would recommend DNP Studio to anybody wanting an open, honest customer experience and a very high quality end product!” -Oliver Brennan, Music Amplified

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Insatiable

Long-lasting systems can’t survive if they remain insatiable. An insatiable thirst for food, power, energy, reassurance, clicks, funding or other raw material will eventually lead to failure. That’s because there’s never enough to satisfy someone or something that’s insatiable. The…

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The problem with reassurance

The taxi’s waiting, it’s honking its horn, time to go to the airport. Yes, the passport is in my pocket. I checked five minutes ago. Of course, the cost of checking again, just one more time, is tiny. Hardly worth…

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Corporate crapware – will consumerization help drive it or eliminate it.

Barely a day goes by without more news about Macs gaining in the enterpris and I still see the occasional rant about crapware (e.g., the loads of preinstalled software that comes loaded on consumer PCs by hardware manufacturers). On the surface, these seem unrelated concepts. But I think there is an interesting connection. Crapware in [...]

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3 Content Marketing Ideas You Should Steal from Coca Cola

Joe Pulizzi over at the Content Marketing Institute recently shared a fascinating video presentation from Coca-Cola about their upcoming marketing strategy. The short version? Content marketing has arrived. For more than 100 years, Coca-Cola has been one of the world’s foremost practitioners of what they call “one-way storytelling.” (You and I call that an advertisement.) [...]

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A Lesson From Bing on Conversion.

I have a dog.  Not an ordinary dog – he’s got a big personality. And he converts. His name is Bing. If you didn’t like dogs before you met Bing… he’ll spend some extra time with you and when he’s done, you really might consider liking dogs.   At the least, I guarantee you’ll always [...]

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Freelance Yourself.

Even though I had advertised for a freelancer, what I was really looking for was some honesty. I didn’t need good salesmanship and marketing, and not some sort of PR spin. Just a simple request for some expertise and efficiency. The projects were small and the timelines aggressive. In the real world, that would be [...]

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5 Signs That Prove You Are Ready For A Do Over.

I admit, I was also in denial for some time. I was accustomed to working 70 hours per week and generally felt like a pile of refried beans as a result. Recently, I had read an article surmising that many “a-type” personalities are actually addicted to stress – arguing that certain chemical reactions created a [...]

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Make Your Favorite Brand You.

Funny isn’t it? We’ll actually pay to put someone else’s logo on our cars, shirts, britches, bikes, boards…  so why aren’t you wearing your brand? We market everyone but ourselves. We’re used to talking about the movie we just saw, tweeting the latest Charlie Sheen antic, and even promoting a client while on another engagement.  But [...]

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